How women categorize candles
We buy dresses for parties we have yet to be invited to and heels for a trip to Paris we have yet to plan. The candles are all part of the illusion, the fantasy. The presence of candles creates the magical, soft glow that transforms a fluorescent-lit room into one of mystique.
Women are also very in tune with their senses. We appreciate the sweet smells of lilac and rose petals. We bask in lavenders and vanillas. We understand the appeal of gingerbread and pine-scented holiday candles. There’s a sense of nostalgia that comes with buying a candle, knowing it has the ability to transport you to a time and a place, to evoke memories of times past.
Few objects available on the corner store have that ability. A candle is able to recall so many dimensions of life that it becomes as necessary and comforting as the blanket you slept with as a child.
Candles also represent the future. A candle emits the scents you hope to remember 10 years from now. It’s the home you want to make with the scents that people will associate with your presence. A candle represents the ambiance you seek to create and the feelings of comfort and magic in your own space.